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The Marketing Myth of “Ethically Sourced” Crystals and Herbs

Why the language on the label of your favorite metaphysical shop is little more than a vibe, not a verification. The two-word problem Purchase an item from any metaphysical shop in America (even mine), and you’ll see two phrases printed on the packaging of crystals, smudge bundles, dried herbs, and resin: “ethically sourced” and “sustainably […]

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The Queens of the Mail-Order Spell: Anna Riva, Donna Rose, and the Oils That’ll Outlive Us All

How two prolific occult authors built an empire of mini spell books, proprietary potions, and one of the most brilliantly shameless marketing funnels in metaphysical history — and why the formulations still matter today. There’s a certain breed of small paperback (roughly the size of a TV Guide, if you remember those) that’s been quietly sitting on […]

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Shungite: The Annoying Stone You’ve Overlooked

I could tell you about Shungite, how it supposedly blocks EMF, it’s protective and detoxifying properties, etc. Look that up in a book. I’d rather share what Shungite has taught me. One of the first sound bath’s I went to began with a beautiful journey, until, off in the distance, one of the bowls made […]

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Are you a Witch? When Spiritual Labels Don’t Fit.

Maybe it’s because I run a metaphysical store (and yes, I know it’s harder to type into Google than, say, “witchcraft supplies”) where you’ll find tools used by witches from all walks of life. Maybe it’s because I was one of the first to bring a metaphysical shop into TikTok Shop, realizing the #WitchTok community […]

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Mastering the Celtic Cross Tarot Spread

The Celtic Cross Tarot Spread is one of the most well-known and widely used spreads in Tarot—but beginners find it difficult, and experienced readers often skip over or misunderstand some of its most insightful placements. I find it so significant to the Tarot experience, that it’s the only spread I teach in my Tarot 101 […]

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The Manifestation Glitch: Why Your Reality Isn’t Matching Your Intentions

I recently returned from co-hosting a retreat in Colombia, where I had an unexpected life-changing experience of my own. Do you believe you are the creator of your universe? It’s a classic law-of-attraction, new-age-y kind of question—one you’ve probably heard and answered without much thought. In soft, flowing language, it suggests that being the creator […]

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Counterfeit Decks on the Rise

Imagine it: You’re shopping for your new favorite Tarot deck, and come across a site like Etsy, Amazon, Wish, AliExpress, or eBay offering your deck for more than 50% off the retail price. You might assume this deck is used, open, or damaged – but upon further inspection, find the deck listed in “new” condition. Excitedly, you purchase, only to have the deck arrive without a guidebook, with poorly cut or cropped images, or with missing cards.

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You Must Read Tarot Reversals

You MUST read reversals. Did I just cause an aneurysm? Did your boxing gloves come off? Wanna fight about it? Let’s first talk define what a reversal is. What is a Tarot Reversal? When experienced Tarot readers say they don’t read reversals, I ask what they really mean. Usually it means they don’t place cards […]

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Learn with Tarot Stories, Not Keywords

If you’ve found this site, you’ve probably found others that offer keywords and card descriptions. My approach to teaching Tarot is different. I prefer you to put down the books, stop memorizing keywords, and immerse yourself in the Tarot stories (you know, the ones that every Tarot card tells?). Learning Tarot through keyword memorization is […]

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